ZAPIER AND IFTTT: ENTERING THE SAAS SPACE
ZAPIER AND IFTTT: ENTERING THE SAAS SPACE Cloud computing has resulted in the growth of the software as a service (SAAS) sector in recent years. Businesses use SAAS solutions to automate their processes and cut costs. The market has been dominated by Zapier and IFTTT. Zapier Founded in 2011, Zapier is a web-based automation platform that allows users to connect web applications. It has grown into one of the most popular automation solutions. Zapier made a number of new product and service announcements in 2017 that have helped company keep one step ahead of the competition. Companies can use Zapier for Teams to collaborate across departments and automate their workflows (Greg, 2019). Developers can use Zapier for Developers to build their own integrations. IFTTT Founded in 2010, is a popular automation tool for creating short conditional statements known as "applets" (Nicholas, 2023). IFTTT made a number of...